Rebecca Iandelli
About Rebecca Iandelli
Rebecca Iandelli is a Business Development Executive with extensive experience in operations and strategy development. She has a strong background in managing projects and driving revenue growth, particularly in the European market.
Current Role at Faire
Rebecca Iandelli serves as a Business Development Executive at Faire, where she has been employed since 2022. In this role, she has played a significant part in developing trade show strategies, outreach, and onboarding processes. She has managed the complete project cycle and successfully opened the Italian market, facilitating the entry of various brands into the marketplace. Her collaboration with senior stakeholders has led to the launch of a new product category in Europe, generating £250,000 in revenue during the first year.
Previous Experience
Before joining Faire, Rebecca held several positions that contributed to her expertise in business development. She worked as a Manager in Operations at Amazon from 2021 to 2022. Prior to that, she served as a Guest Relation Assistant at Curzon from 2017 to 2019 and as an Administrator Assistant at Birley Club from 2019 to 2021. These roles provided her with a solid foundation in customer relations and operational management.
Education and Expertise
Rebecca Iandelli holds a Master's degree in Management from University College London (UCL), which she completed in 2021. She also earned a Bachelor's degree in Tourism from the University of Westminster, graduating in 2020. Her academic background has equipped her with essential skills in management and business strategy, which she applies in her current role.
Achievements in Business Development
During her tenure at Faire, Rebecca has achieved notable results in business development. She developed and supported A/B testing on messaging and marketing content, resulting in an open rate of 17% and a demo conversion rate of 80%. Additionally, she created new frameworks to redefine KPIs and enhance workflows, transitioning from monthly to quarterly goals. Her efforts have contributed to gaining brands with over 1,000 stockists and generating £1.5 million in revenue between April and October.