Alice Bertin
About Alice Bertin
Alice Bertin is an Account Executive Mid Market for EMEA at Front, leveraging her extensive experience in sales and marketing across various roles at DocuSign and Société Générale. She holds multiple degrees in business and marketing from reputable institutions, including a Master's degree from INSEEC Grande Ecole.
Current Role at Front
Alice Bertin serves as an Account Executive Mid-Market for the EMEA region at Front. She has held this position since 2021, working from Ville de Paris, Île-de-France, France. In her role, she utilizes the MEDDPICC methodology to effectively communicate the value of Front's offerings to organizations. She collaborates closely with a team of Sales Development Representatives (SDRs), Sales Engineers (SEs), Account Managers (AMs), and Customer Success Managers (CSMs) to ensure a seamless sales process.
Previous Experience at DocuSign
Alice Bertin has extensive experience at DocuSign, where she worked in various roles from 2018 to 2021. Initially, she served as the Marketing Event Manager for France and DACH, followed by a position as Market Development Representative. She later advanced to Senior Market Development Representative before transitioning to an Account Executive role. Her time at DocuSign provided her with a solid foundation in sales and marketing strategies within the tech industry.
Educational Background
Alice Bertin has a robust educational background. She completed her Master's degree (Master 2) in CRM, marketing, and communication at INSEEC Grande Ecole from 2016 to 2017. Prior to that, she achieved a Master's 1 in business, management, and marketing at Sorbonne Université in 2015-2016. Additionally, she holds a Bachelor's degree in Business Administration from Ludwig-Maximilians-Universität München and another Bachelor's degree in Marketing and Business Development from Paris School of Business.
Experience at Société Générale
Before her tenure at DocuSign, Alice Bertin worked at Société Générale from 2015 to 2017. She held the position of Product Manager for Marketing Customer Loyalty and later served as Events Manager. These roles contributed to her expertise in customer engagement and marketing strategies, enhancing her skills in managing customer relationships and executing marketing initiatives.
Sales Performance and Training
In her current role at Front, Alice Bertin is responsible for educating the market and understanding customer needs. She has achieved an average deal size of 35K ARR while managing and closing strategic deals with complex sales cycles. Additionally, she trains both Inbound and Outbound SDRs to define strategic prospection and qualification approaches, demonstrating her commitment to fostering talent within her team.