Steven David
About Steven David
Steven David serves as the Vice President of Global Marketing at G-Form, a position he has held since 2021. He has extensive experience in marketing leadership roles at various companies, including Life is Good, Clarks, and New Balance.
Current Role at G-Form
Steven David serves as the Vice President Global Marketing at G-Form, a position he has held since 2021. In this role, he has led a full brand reset initiative, focusing on the evolution of brand strategy and purpose. He has also implemented a reimagined e-commerce platform and direct-to-consumer strategy, contributing to the company's growth. Additionally, he developed a profitable global go-to-market strategy, enhancing G-Form's market presence.
Previous Experience in Marketing
Prior to his current role, Steven David held several marketing positions across various companies. He worked at Life is Good as Vice President of Marketing & Public Relations from 2014 to 2015. He also served at Clarks in multiple roles, including Vice President, Commercial Marketing from 2017 to 2019, and Vice President Consumer Marketing from 2016 to 2017. His experience includes a brief tenure at Curaleaf as Vice President Marketing in 2021 and consulting for Reebok's US Marketing Group from 2015 to 2016.
Early Career and Education
Steven David began his career in marketing at '47, where he was Head of Marketing & Communications from 2007 to 2012. He spent 15 years at New Balance in Senior Marketing Management from 1992 to 2007. He studied Media Communications at Worcester State University, earning a Bachelor of Arts degree from 1984 to 1989. His foundational education began at Grafton Memorial Senior High School, where he studied from 1980 to 1984.
Marketing Initiatives and Strategies
Throughout his career, Steven David has been involved in various marketing initiatives. At G-Form, he built an experiential strategy that utilized key athletes, ambassadors, and high-profile events. His focus on brand evolution and market strategies has been a consistent theme in his roles. At Clarks, he contributed to the Americas Marketing strategy, further enhancing his expertise in commercial marketing.