Alexander Benedet, MBA, Cpa
About Alexander Benedet, MBA, Cpa
Alexander Benedet, MBA, CPA, is the Vice President of Sales Strategy, Capabilities, and Planning at General Mills in Toronto, Canada. He has a strong background in accounting, finance, and strategic planning, with significant achievements in revenue growth, business integration, and employee engagement.
Current Role at General Mills
Alexander Benedet currently holds the position of Vice President - Sales Strategy, Capabilities, and Planning at General Mills in the Toronto, Canada area. His role encompasses four distinct areas of accountability: Revenue Growth Management (RGM), Sales Planning, Consumer & Category Insights, and Shopper Marketing. He co-leads the Sales Leadership Team and directly manages a team of 57, focusing on strategies to maximize the sales and profitability of a $1.3 billion business.
Educational Background
Alexander Benedet has a comprehensive academic background in finance and accounting. He earned his CPA, CMA after studying at the Chartered Professional Accountants of Canada (CPA Canada). He holds an MBA in Finance and Strategy from the University of Windsor. Furthermore, he has a Bachelor of Administration Studies (BAS) in Accounting and Finance from York University. Additionally, he has undertaken personal and professional development training at Landmark.
Major Initiatives at General Mills
Alexander Benedet has been instrumental in implementing significant initiatives at General Mills. He successfully launched Revenue Growth Management (RGM) for a $1.3 billion business, driving 4.5 points of margin improvement over three years. He led a $320 million multi-brand business, achieving approximately 20% sales and profit growth over three years, which accounted for 80% of the company's total growth. He also implemented a company-wide Integrated Business Planning (IBP) process that has been sustained for seven years and improved product distribution share by introducing a new company-wide execution approach.
Business Integration and Employee Engagement
Alexander Benedet led the challenging integration of a $250 million yogurt business with a complex supply chain within 100 days. Demonstrating his leadership abilities, he consistently delivered employee engagement scores above the company average, with an average score of 85%. His approach has significantly contributed to the organizational health and performance of General Mills.