Alyce Mersini
About Alyce Mersini
Alyce Mersini is the Assistant Brand Manager for Old El Paso at General Mills in Melbourne, Australia, with a background in marketing and retail management.
Current Role at General Mills
Alyce Mersini currently holds the position of Assistant Brand Manager at General Mills, specifically overseeing the Old El Paso brand. Based in Melbourne, Victoria, Australia, she has been in this role since October 2021. Her responsibilities include brand management, marketing strategies, and campaign execution to promote the Old El Paso product line.
Previous Experience at General Mills
Before her current role, Alyce Mersini worked at General Mills as an Assistant Brand Manager/Shopper Marketing for the Ice Cream and Snacks categories. Her tenure lasted for 5 months in 2021 in Melbourne. During this period, she focused on shopper marketing campaigns and strategies to optimize product placement and sales within these categories.
Marketing Graduate at Coles
From 2019 to 2021, Alyce Mersini served as a Marketing Graduate at Coles in Hawthorn East, Victoria, Australia. In this role, she gained significant experience in marketing within a major Australian retail company. Her responsibilities likely included assisting with marketing campaigns, market research, and promoting diverse product lines within the retail giant.
Educational Background in Marketing
Alyce Mersini holds a Bachelor of Business (Marketing) from Monash University, where she studied management and marketing from 2014 to 2017. She further enhanced her marketing knowledge by completing the Marketing Week Mini MBA with Mark Ritson. Her educational background has equipped her with a strong foundation in marketing principles and practices.
Early Career in Retail and Marketing
Alyce Mersini's early career included several roles that contributed to her expertise in marketing and retail. She worked as a Sales Assistant at UNIQLO in Melbourne CBD from 2014 to 2017. She then shifted to working at Mon Purse as a Sales Assistant and later as an Assistant Store Manager. Additionally, she gained experience as a Marketing and Communications Intern at the Leukaemia Foundation in 2017.