Amanda Seaquist
About Amanda Seaquist
Amanda Seaquist is the Marketing Sourcing Manager for North America Media at General Mills, based in Minneapolis, Minnesota. She has a diverse background in media, advertising, and media strategy, with experience at companies such as Target, Periscope, and Hearst Magazines.
Current Role at General Mills
Amanda Seaquist currently holds the position of Marketing Sourcing Manager, North America Media at General Mills. She has been in this role since April 2020 and operates out of Minneapolis, Minnesota. Her responsibilities include managing media sourcing strategies and building effective partnerships for General Mills' North American marketing initiatives. Seaquist's focus is on solving problems by connecting dots, ensuring the effective allocation of resources and partnerships to optimize media spend.
Previous Experience at Target
Prior to joining General Mills, Amanda Seaquist worked at Target in multiple roles. From 2018 to 2020, she was the Strategic Partnerships Manager, handling key partnerships within the Greater Minneapolis-St. Paul Area. Before that, she served as Senior Partner Management Lead for Target Guest Access from 2017 to 2018. Additionally, she worked as the Marketing & Communication Lead for Target Guest Access from 2015 to 2017. In these roles, Seaquist managed strategic relationships and communication efforts, contributing to the overall marketing and client engagement strategies.
Experience in Media and Advertising
Amanda Seaquist has an extensive background in media and advertising, characterized by her roles in various organizations. At Periscope, she was a Digital Media Planner & Buyer, focusing on media planning and purchasing from 2014 to 2015 in the Greater Minneapolis-St. Paul Area. She worked as an Advertising Sales Coordinator at Hearst Magazines in Chicago from 2012 to 2014, where she managed advertising sales and relationships with clients. These roles have equipped her with a strong foundation in media strategy and client management.
Early Career and Social Media Consulting
Amanda Seaquist began her career with roles that emphasized social media and marketing. In 2011, she worked as a Social Media & Marketing Consultant at SMI Insurance Agency in Chicago for three months and as a Social Media Consultant at Ann Nolan State Farm Insurance from 2011 to 2012. She also gained experience as a Public Relations and Social Media Intern at Dena's Healthy U in Highland Park, IL. Additionally, she expanded her skill set with media-related roles, including working as a Newscaster/On-Air DJ/Producer at KRUI Radio, and serving as an Executive Administrative Assistant at Angela Jackson State Farm Insurance in Coralville, IA.
Education Background at University of Iowa
Amanda Seaquist holds a Bachelor of Arts degree from the University of Iowa, where she studied Cinema and Comparative Literature and Communication Studies from 2007 to 2011. Her academic background provided her with a broad understanding of media and communication, which has been fundamental in her diverse career in media, advertising, and marketing roles. Her time at the university was characterized by a multidisciplinary approach, helping her develop skills relevant to her subsequent roles in the industry.