Britta Wolff
About Britta Wolff
Britta Wolff is the Consumer Voice and Analytics Manager at General Mills in Minneapolis, Minnesota, with a background in communications, marketing, and leadership.
Current Title and Responsibilities
Britta Wolff holds the position of Consumer Voice and Analytics Manager at General Mills in Minneapolis, Minnesota, United States. In this role, she is responsible for leveraging consumer insights and data analytics to drive business decisions. Her expertise in customer relationship management (CRM), digital communication, and marketing campaigns supports her endeavors to optimize consumer interactions and enhance the company's market strategies.
Previous Roles at General Mills
Britta Wolff has a diverse history with General Mills, having served in several key roles over the years. From 2022 to 2023, she worked as the Communication and Operation Solutions Manager. Prior to that, she was the Communications Operations Manager from 2018 to 2022. Earlier, she managed internal communications from 2016 to 2018 and external communications from 2015 to 2016. Her tenure at the company also includes roles such as Marketing Communications Manager from 2014 to 2015, Communication Specialist from 2011 to 2014, and University Recruiting Team member from 2009 to 2011.
Experience at Target and Aurora University
Before her roles at General Mills, Britta Wolff spent two years as a Staffing Specialist at Target from 2007 to 2009. Her earlier career includes a five-year tenure as an Admission Representative at Aurora University from 2002 to 2007. These roles helped her develop a strong foundation in recruiting, staffing, and administrative functions.
Education Background
Britta Wolff holds a BA in Communications from Iowa State University, where she studied from 1998 to 2002. Additionally, she earned a Certification in International Design and Decorating from QC Design School. These academic qualifications have equipped her with essential skills in communication, design, and strategic planning.
Skills and Expertise
Britta Wolff brings a wealth of skills to her professional roles. She has significant expertise in digital and experiential communication and is skilled in customer relationship management (CRM). Furthermore, she excels in building and executing marketing campaigns and has extensive experience leading cross-functional teams. Her background also includes substantial experience in college recruiting and various leadership and management roles across different organizations.