Doug Martin
About Doug Martin
Doug Martin is the Chief Brand & Disruptive Growth Officer at General Mills, with extensive experience in marketing and finance.
Chief Brand & Disruptive Growth Officer at General Mills
Doug Martin currently serves as the Chief Brand & Disruptive Growth Officer at General Mills, located in Minneapolis, Minnesota, United States. In this role, he focuses on driving brand innovation and growth by asking critical questions about consumer experiences and finding ways to make meaningful impacts. With over 17 years at General Mills, Martin emphasizes the importance of maintaining people at the heart of marketing strategies to ensure that the company leads with purpose.
Previous Roles and Experience
Doug Martin has accrued diverse experiences in various roles across multiple industries. He started his career as a Financial Analyst in Motion Picture Production Finance at The Walt Disney Studios from 2000 to 2002 in Burbank, CA. He then served as a Merchandiser at Gap Inc./Old Navy in the San Francisco Bay Area from 2002 to 2004. Martin also had an internship as an Associate Marketing Manager at General Mills in 2005 in the Greater Minneapolis-St. Paul Area before joining the company full-time in 2006.
Educational Background
Doug Martin holds an MBA in Marketing from the Anderson School of Management at the University of California, Los Angeles, where he studied from 2004 to 2006. Prior to that, he earned a BS in Economics with concentrations in Marketing and Multinational Management from the Wharton School at the University of Pennsylvania, which he attended from 1993 to 1997. His educational background has equipped him with robust knowledge and skills in marketing and economics.
Marketing Philosophy
Doug Martin advocates for a marketing approach grounded in purpose and consumer-centricity. He believes that effective marketing should aim to solve real problems, create meaningful impacts, and bring joy to consumers. Martin's strategy revolves around asking how to make someone's day better, thereby enhancing the overall consumer experience. This philosophy underpins his work at General Mills, where he strives to lead with purpose and keep consumers at the center of the company's marketing efforts.