Kimberly Fransham
About Kimberly Fransham
Kimberly Fransham is an Associate Brand Manager at General Mills in Minneapolis, Minnesota, with extensive experience in business and marketing management.
Current Role at General Mills
Kimberly Fransham currently serves as an Associate Brand Manager at General Mills in Minneapolis, Minnesota. In this role, she focuses on brand strategy and development, working to enhance product visibility and consumer engagement. Her work involves collaborating with cross-functional teams to drive branding initiatives and ensure the alignment of marketing strategies with business objectives.
Previous Roles at General Mills
Kimberly Fransham has held multiple roles at General Mills since joining the company in 2013. She started as a Business Management Associate, then progressed to Business Planning Associate. From 2016 to 2018, she served as a Customer Account Manager, followed by a brief stint as a Trade Planning Manager. She also held the title of Associate Marketing Manager from 2018 to 2019. Each position allowed her to develop expertise in sales analytics, account management, and marketing strategy.
Educational Background
Kimberly Fransham completed her Bachelor's Degree in Marketing at The University of Texas at Austin, where she studied from 2009 to 2013. During her time at the university, she attended the Red McCombs School of Business, developing a solid foundation in business principles and marketing strategies.
Early Career and Internships
Before joining General Mills, Kimberly Fransham gained valuable experience through internships and roles in various organizations. She worked as a Marketing Intern at TrustComm Global Communications, Inc, and EC Source Services. Additionally, she served as a Resident Assistant at The University of Texas at Austin Division of Housing and Food Services, which provided her with leadership experience and community-focused skills.
Specialization in Sales Analytics and Innovation
Kimberly Fransham has specialized skills in sales analytics and account management. Her expertise has contributed to a strong understanding of retailer needs and market dynamics. She is also experienced in innovation commercialization, focusing on bringing new products to market effectively. These skills have been crucial in her various roles at General Mills, where strategic planning and execution are key.