Matt Schons, MBA
About Matt Schons, MBA
Matt Schons, MBA, is the Assistant Manager of Brand Experience at General Mills, with over a decade of experience in media planning and strategy roles.
Current Role at General Mills
Matt Schons currently serves as the Assistant Manager for Brand Experience at General Mills, based in Minneapolis, Minnesota. He began this role in April 2020. His responsibilities include enhancing brand experiences through strategic initiatives. His work at General Mills builds on over a decade of expertise in media planning and strategy.
Previous Positions in Media and Marketing
Before joining General Mills, Matt Schons held several roles in media and marketing. He worked as an Associate Media Director at Haworth Marketing + Media from 2017 to 2020 in the Greater Minneapolis-St. Paul Area. Prior to that, he was an Associate Media Director at Starcom in Chicago for 8 months. His earlier roles included Media Supervisor at Starcom and Media Planner at TracyLocke and Crispin Porter + Bogusky. He began his career as a Media Intern at Ackerman McQueen in 2009.
Educational Background
Matt Schons earned his Master of Business Administration (MBA) in Marketing from the University of Minnesota-Twin Cities, completing his studies from 2018 to 2020. He also holds a Bachelor of Arts (B.A.) in Advertising from the University of Central Oklahoma, where he studied from 2005 to 2009. His education has provided a strong foundation for his career in media and brand strategy.
Expertise in Digital Strategy
Matt Schons has cultivated a deep expertise in digital strategy, with a particular focus on data and analytics. This skill set has been central to his roles throughout his career, transitioning from media planning to brand experience. His ability to leverage data-driven insights has made him an asset in enhancing brand engagement and strategic media planning.
Career Highlights in Minneapolis-St. Paul Area
Throughout his career, Matt Schons has worked in the Greater Minneapolis-St. Paul Area for multiple companies, including Haworth Marketing + Media and General Mills. His experience in this region has allowed him to develop significant professional relationships and gain a nuanced understanding of the local market dynamics. His contributions in these roles reflect his strong background in media and brand strategy.