Matthew Stevenson, MBA
About Matthew Stevenson, MBA
Matthew Stevenson, MBA, is a Brand Manager for Cereal Product Strategy at General Mills in Mississauga, Ontario, with a history of significant achievements in brand and category growth.
Title
Matthew Stevenson is the Brand Manager for Cereal Product Strategy at General Mills. He is based in Mississauga, Ontario, Canada.
Company
Matthew currently works at General Mills in Mississauga, Ontario, Canada. He focuses on the strategy for cereal products, aiming to optimize product development, marketing, and overall retail performance.
Previous Experience
Matthew Stevenson has held multiple roles across various companies. At McCormick & Company, he served as Brand Manager for French's Condiments from 2018 to 2019. Prior to that, he was a Senior Associate Brand Manager at ACE Bakery from 2017 to 2018. Earlier, he worked at Molson Coors Canada as an Assistant Marketing Manager from 2014 to 2017 and as an MBA Co-op Assistant Brand Manager in 2014. He also has experience as a Business Development & Marketing Associate and Marketing Analyst at Integra Capital and as a Finance Intern at Aviva Canada.
Education and Expertise
Matthew holds a Master of Business Administration (MBA) in Marketing from Ryerson University, earned in 2014. He also has a Bachelor of Commerce in Finance from the University of Toronto at Mississauga - Erindale College, completed in 2009. His academic background complements his professional roles in brand management and marketing strategy.
Achievements
Matthew has excelled in growing brands and increasing sales. At General Mills, he led a product strategy that increased retail net sales by 25% and gross margin by 89% in fiscal 2021. He also achieved a 53% increase in net sales and a 43% increase in gross margin in various channels. In fiscal 2022, he overdelivered sales and gross margin targets by 50% in retail and 25% in channels. He has also been instrumental in launching 50% more cereal product innovations.
Proven Track Record
Matthew Stevenson has a proven track record of significantly enhancing category and brand performance through innovative retail and channel strategies. His strategic initiatives have led to substantial growth in net sales, gross margins, and product innovations.