Susan Corrigan Pitt
About Susan Corrigan Pitt
Susan Corrigan Pitt is the Director of Brand Experience at General Mills in Chicago, IL, with a comprehensive background in brand management and strategic planning from both client-side and agency-side roles.
Title and Current Position
Susan Corrigan Pitt is currently the Director of Brand Experience at General Mills in Chicago, IL. In her role, she focuses on digital marketing, brand development, shopper marketing, retailer marketing, and integrated marketing.
Company Experience at Energy BBDO
Susan Corrigan Pitt served as the VP, Strategic Planning Director at Energy BBDO in Chicago, IL, from 2010 to 2013. During her three-year tenure, she was responsible for leading strategic planning initiatives, focusing on consumer journeys, and developing effective brand strategies.
Experience at Arc Worldwide / Leo Burnett
From 2007 to 2010, Susan worked as a Strategic Planning Director at Arc Worldwide / Leo Burnett in Chicago, IL. Over these three years, she played a crucial role in strategic planning, helping to shape brand messages and consumer engagement strategies.
Marketing Manager at Discovery Communications
Susan's role as Marketing Manager at Discovery Communications, LLC, from 2004 to 2007 in Silver Spring, MD, involved developing marketing strategies and managing marketing campaigns. This position helped her gain comprehensive insights into the media and communications industry.
Education in Advertising
Susan holds a Bachelor of Science in Advertising from the University of Florida, where she studied from 1998 to 2002. Her educational background laid the foundation for her extensive career in marketing and advertising.
Strategic Leadership
Throughout her career, Susan has led brand strategy for renowned brands such as Bayer Aspirin, Orbit Gum, and Illinois Lottery. Her focus was on consumer journeys, developing shopping personas, and creating effective path-to-purchase models.
Extensive Marketing Background
Susan Corrigan Pitt possesses a comprehensive background in both client-side and agency-side roles. Her expertise spans brand management, account planning, digital strategy, retail strategy, shopper insights, and consumer insights. This holistic experience allows her to uncover human truths to enhance brand experiences across all touchpoints.