Yves Berthiaume
About Yves Berthiaume
Yves Berthiaume is the National Accounts, LCL at General Mills, with over two decades of experience in the consumer goods industry, including roles at L'Oreal S.A. and General Mills Canada.
Current Role at General Mills
Yves Berthiaume currently holds the position of National Accounts, LCL at General Mills. In this role, he is responsible for managing the relationship and sales operations with LCL, one of Canada’s leading retail companies. His work focuses on optimizing account performance, fostering strong client relationships, and driving sales growth within this key account.
Career at General Mills
Yves Berthiaume has been with General Mills Canada since 2011, amassing extensive experience in the consumer goods industry over the years. Prior to his current role, he served as National Accounts, Sobeys from 2009 to 2011. His tenure at General Mills has seen him handle various high-profile accounts, demonstrating his expertise in sales and account management. Before his current role, he also managed the Provigo account as a Key Account Manager from 1999 to 2001.
Previous Experience at L'Oreal
Before rejoining General Mills, Yves Berthiaume worked at L'Oreal S.A. from 2005 to 2009 as National Accounts. During his four-year tenure, he gained significant experience in managing national accounts within the beauty and personal care sector. This role contributed to his well-rounded expertise in handling accounts across different industries.
Educational Background
Yves Berthiaume studied at HEC Montreal, where he gained the academic foundation that supports his extensive career in account management. This education enabled him to develop the critical skills necessary for his roles in managing and optimizing account performance across major retail clients.
Experience in Managing National Accounts
Yves Berthiaume has a rich background in managing national accounts across various major retailers, including LCL, Sobeys, and Provigo. His career, spanning over two decades, includes significant experience within both the consumer goods and beauty industries. His expertise in account management is well-demonstrated through his consistent focus on fostering strong client relationships and optimizing sales performance.