Deb Moher
About Deb Moher
Deb Moher is the Insurance Content Owner for EMEA & Americas at Cover Genius, with extensive experience in content creation and strategy for B2B and B2C markets.
Current Role at Cover Genius
Deb Moher currently holds the position of Insurance Content Owner - EMEA & Americas at Cover Genius. She has been with the company since 2022, leading content strategies across Europe, the Middle East, Africa, and the Americas. In this role, she focuses on creating and overseeing insurance content, aiming to drive user engagement and trust. Her work is pivotal in developing a cohesive narrative for the brand's insurance offerings.
Previous Experience at Lemonade
Deb Moher has extensive experience from her tenure at Lemonade, where she held multiple roles. From 2021 to 2022, she was the UK Content Lead, responsible for localizing and strategizing content for the UK market. Between 2020 and 2022, she served as the Content Lead - Homeowners, managing content strategies specifically for homeowners insurance. Prior to that, she was a Content Creator from 2018 to 2022, developing engaging content that aligned with Lemonade's brand voice and values.
Career History in Content Creation
Deb's career in content creation includes roles at various companies. From 2016 to 2019, she worked at Taboola as a Content Creator, focusing on generating engaging content that resonated with diverse audiences. Prior to that, she was a Brand Journalist and Marketing Writer at Wix.com for 8 months, based in the Tel Aviv Area, Israel, where she crafted compelling narratives to elevate the brand's presence. Her experience extends to The Culture Trip, where she was the Director of Culture from 2015 to 2016, also in Tel Aviv.
Educational Background
Deb Moher achieved a Bachelor’s Degree in Health and Social Welfare from The Open University, studying from 2006 to 2012. She also studied at Ulpan Ezion from 2004 to 2005 and earned a qualification in Talmud from Nishmat between 2002 and 2003. Her high school education was completed at Hasmonean High School from 1994 to 2001.
Additional Professional Roles
Deb Moher's career includes significant roles outside of content creation. She was the Assistant to the Consul General at the Consulate General of Israel in Greater New York City from 2012 to 2014. Prior to that, she worked at the British Embassy as a Trade and Investment Assistant to the Senior Trade Advisor in Tel Aviv for 8 months in 2010-2011.