Nikoletta Stamatatos
About Nikoletta Stamatatos
Nikoletta Stamatatos is a Search Engine Marketing Specialist with extensive experience in PPC campaign management and a strong focus on achieving target ROAS for clients.
Current Professional Role
Nikoletta Stamatatos is currently working at Cover Genius as a Search Engine Marketing Specialist. Her responsibilities involve developing and optimizing PPC campaigns to achieve targeted Return on Advertising Spend (ROAS) for her clients. She joined Cover Genius in 2018, bringing her extensive experience in search engine marketing to the role.
Previous Experience and Roles
Nikoletta has held several key positions in the field of digital marketing and search engine management. She worked at Google as a Senior Account Manager from 2003 to 2006, managing major client accounts. She was also an Account Manager at YouTube from 2009 to 2010 and an Account Executive at DoubleClick from 1999 to 2001. Additionally, she held a senior digital marketing role at 1stGroup Ltd in 2012 for 8 months.
Educational Background
Nikoletta holds a Masters in Futures & Foresight Studies (MAFFS) from Leeds Metropolitan University, achieved between 2000 and 2003. She also completed her Bachelor of Social Science (BSSc) from Charles Sturt University, where she studied Psychology, Sociology, and Counselling from 1988 to 1993. Furthermore, she completed the Social Enterprise course with Cheryl Kernot from 2009 to 2010.
Expertise in PPC and SEM
With extensive experience in managing PPC campaigns across various sectors, Nikoletta specializes in working with FTSE 500 companies, startups, and local businesses. Her expertise includes building and optimizing Wordpress websites, especially those with Ecommerce functionalities, and leveraging the Google Ads platform to meet client advertising goals. Her professional focus is strongly aligned with achieving target ROAS through strategic PPC management.
Roles in PPC Performance Marketing
Nikoletta has served as a PPC Performance Marketing Consultant at multiple organizations, including AdBirds, Shines Digital, and Searchologist. Her role involves creating and optimizing pay-per-click campaigns to maximize advertising performance metrics. She joined Searchologist in 2010, AdBirds in 2021, and had a brief stint at Shines Digital in the same year.