Peter Smith
About Peter Smith
Peter Smith is the VP of Strategic Partnerships - Travel (Global) at Cover Genius and the Director at FUZE Research, with extensive experience in the travel and insurtech sectors.
Title and Current Roles
Peter Smith is currently the VP of Strategic Partnerships - Travel (Global) at Cover Genius. He has been in this role since 2021. Alongside this position, he also serves as a Director at FUZE Research, a role he started in 2019.
Previous Roles at Cover Genius
From 2019 to 2021, Peter Smith was the Head of Strategic Partnerships - Travel (Leadership Team) at Cover Genius based in London, United Kingdom. In this role, he was instrumental in establishing partnerships with major digital companies such as Booking Holdings, Skyscanner, and Ryanair. His efforts contributed to Cover Genius achieving an industry-leading Net Promoter Score (NPS) of +65, recognized by the Financial Times.
Previous Experience in Travel Sector
Peter Smith has an extensive background in the travel sector. From 2017 to 2019, he was the Head of New Business at Holiday Extras, following a three-year tenure from 2014 to 2017 as the Head of Airline Business Development at the same company. Prior to that, he served as the Head of Sales for the UK and Ireland at CarTrawler from 2012 to 2014. Additionally, from 2011 to 2012, he was the Head of Partnerships at TravelSupermarket.com and held the role of Head of Flights & Car Hire from 2007 to 2011.
Early Career in Business Development and Management
Peter Smith began his career in various roles that built his expertise in business development and management. Between 2006 and 2007, he was the Business Development Manager at Marketing Cheshire in Chester, United Kingdom. He also served at NWN Media Ltd as Manager of the Travel division in 2005. His earlier experience includes a nine-year tenure as Flights Manager & Assistant Operations Manager at INTERNATIONAL TRAVEL CONNECTIONS LIMITED from 1996 to 2005.
Educational Background
Peter Smith studied at the University of Chester, where he achieved an NVQ Level 5 in Management from 2000 to 2002. Prior to that, he completed an HND in Travel & Tourism Management from 1997 to 1999. His education provided a foundational understanding of management and tourism, which has been pivotal in his professional journey.