肖可意
About 肖可意
肖可意 is a Social Associate Director at 群邑媒介集团 in Shanghai, with a career spanning over a decade in digital planning and media management.
Current Role at GroupM
Currently, the individual serves as the Social Associate Director at GroupM, a position held since 2019. In this role, they are responsible for overseeing social media strategies and campaigns, contributing to the company's objectives in Shanghai. Their experience in social media management and digital planning supports their leadership in this position.
Previous Experience in Digital Planning
Prior to their current role, the individual worked at 实力传播 as a Digital Planning Manager for six months in 2017. This position involved developing and executing digital marketing strategies, enhancing their expertise in the digital landscape. They also held a position at IPG Mediabrands as a Supervisor from 2015 to 2017, where they managed various projects and teams.
Early Career in Media Planning
The individual began their career at Hylink Digital Solutions as an Intern/Media Planner from 2011 to 2013. This foundational experience in media planning provided them with essential skills in campaign execution and client management. They later advanced to IPG Mediabrands, where they worked as a Senior Portfolio Associate from 2013 to 2015, further developing their expertise in media strategy.
Educational Background in Fine Arts
The individual studied at 上海大学, specifically in the 美术学院油画系, where they earned a bachelor's degree from 2009 to 2013. This educational background in fine arts may contribute to their creative approach in social media and digital marketing strategies.