Renata Zolinger
About Renata Zolinger
Renata Zolinger is a Business Development and Growth Marketing Manager based in São Paulo, Brazil, with a diverse background in sales and marketing. She has transitioned from a 15-year career in event production to focus on business development roles since 2021.
Current Role at Gupshup
Renata Zolinger serves as the Business Development and Growth Marketing Manager at Gupshup, a position she has held since 2022. In this role, she focuses on driving business growth and developing marketing strategies. Her responsibilities include identifying new business opportunities, managing client relationships, and implementing marketing initiatives to enhance brand visibility.
Previous Experience in Business Development
Prior to her current position, Renata worked in various roles related to business development and marketing. She was employed as a Sales Development Representative (SDR) at MindMiners for eight months in 2021. Additionally, she served as a Consultant - Social Media Evaluator at Appen from 2016 to 2018, and as a Pre-Sales Consultant at G4 Educação from 2021 to 2022.
Educational Background
Renata Zolinger has a diverse educational background. She earned a Bachelor’s degree in Public Relations from Universidade Metodista de São Paulo, completing her studies from 2007 to 2011. She also holds a Master’s degree in Business Administration and Management from Senac, which she achieved from 2015 to 2017. Additionally, she studied English Language and Literature at Lake Washington Institute of Technology, obtaining an ESL certification in 2014.
Transition to Business Development
In 2021, Renata transitioned from a 15-year career as an Event Producer to roles in business development and marketing. This shift allowed her to leverage her extensive experience in event management and client relations into her new focus on growth marketing and business development.
Teaching and Process Organization Skills
Renata teaches process organization, utilizing various tools such as HubSpot, Notion, Apollo, Sales Navigator, RD Station, and Salesforce. Her expertise in these platforms supports her ability to streamline business processes and enhance productivity in her current and previous roles.