Rob Borm
About Rob Borm
Accomplished, growth-focused professional with extensive experience in the video games, sports betting, esports, gaming, publisher relations and brand sponsorship industries. Strengths include establishing proven partnerships, growing sales, publisher relations, business development, and continuous process improvement. Skilled at preparing and executing strategic sales plans and control structures to maximize optimal P&L outcomes. • Promoted business growth to achieve 3rd largest consumer publication in US and largest digital magazine globally for a run of 10 consecutive years. • Maximized media sales from $200K to $20M by devising data-driven audience profiles, streamlining existing advertising categories, and attracting new revenue streams via SSP programmatic and direct non-endemic consumer brand advertisers, including Geico, Mars Wrigley, Miller Lite, Skechers, and Toyota. • Generated $5M incremental sales by meeting stringent qualification guidelines of beer & spirits industry, performing catered research, and crafted convincing presentations to win said category. • Secured prominent endemic and non-endemic brand sponsorships for esports leagues and tournaments. • Secured AAA game IPs for tournament use. • Design and launch North American esports tournament series and actively drive all activities of league and partnerships, including the NFL.