Aashok Ranganathan
About Aashok Ranganathan
Aashok Ranganathan serves as the Area Key Account Manager at Hindustan Coca-Cola Beverages Pvt Ltd, where he focuses on expanding premium products and new product development. He leads a team of 6 Team Leaders and 35 merchandisers, managing a business portfolio exceeding 100 crores INR in Tamil Nadu.
Work at Hindustan Coca-Cola Beverages
Aashok Ranganathan currently serves as the Area Key Account Manager at Hindustan Coca-Cola Beverages Pvt Ltd. In this role, he focuses on expanding premium and new product development through regional pack segmentation in both B2B and B2C channels. He manages a business portfolio worth over 100 crores INR in Tamil Nadu. His responsibilities include ensuring high service levels and fill rates across chains through effective stock planning and forecast management. He actively tracks competitors' promotional activities and plans cross-category activations to maintain category relevance.
Previous Experience at CavinKare
Prior to his current position, Aashok Ranganathan worked at CavinKare as a Territory Manager for Modern Trade from 2013 to 2015. Based in the Chennai area, he was responsible for managing accounts and driving sales initiatives during his two-year tenure.
Career at Hindustan Coca-Cola Beverages Pvt Ltd
Aashok Ranganathan's career at Hindustan Coca-Cola Beverages Pvt Ltd began in 2015 when he joined as a Sales Team Leader for Key Accounts. He held this position until 2018, where he contributed to sales strategies and account management in the Chennai region. His experience in this role laid the foundation for his current managerial position.
Education and Expertise
Aashok Ranganathan holds a Bachelor of Engineering (B.E.) degree in Electronics and Instrumentation from Easwari Engineering College, which he completed from 2006 to 2010. He also obtained a Graduate Certificate in Business Administration from James Cook University. His educational background supports his expertise in business management and technical fields.
Team Leadership and Management
In his current role, Aashok Ranganathan leads a team consisting of 6 Team Leaders and 35 merchandisers. His leadership involves overseeing team performance, driving sales objectives, and ensuring effective execution of strategies across the region.