王璐
About 王璐
Wang Lu is a Senior UX Designer with extensive experience in UX/UI design, currently working at HSBC since 2021. Previously, they held positions at Fidelity International and IBM iX, and possess degrees in Arts and Design and International Fashion Marketing.
Current Role at HSBC
Currently, the individual serves as a Senior UX Designer at HSBC, a position held since 2021. In this role, they focus on enhancing user experience through innovative design solutions. Their responsibilities include transforming user requirements into effective products and workflows, ensuring that user-centered design principles are applied throughout the design process.
Previous Experience at Fidelity International
Prior to their current role, the individual worked at Fidelity International as the Lead User Experience Designer from 2020 to 2021. During their nine-month tenure, they contributed to the development of user-centric design strategies and improved overall user experience for Fidelity's investment platforms.
Background in Education
The individual studied at the Central Academy of Fine Arts in Beijing, where they earned a Bachelor's degree in Arts and Design with a focus on graphic design from 2004 to 2008. They furthered their education at Glasgow Caledonian University in London, obtaining a Master of Science (M.Sc.) in International Fashion Marketing from 2014 to 2016.
Experience at IBM iX
Before joining HSBC, the individual worked as a Senior UX Designer at IBM iX from 2019 to 2020. In this capacity, they applied their expertise in UX/UI design to create user-friendly digital experiences, leveraging their skills in both logic and creative thinking.
Internship Experience
In 2015, the individual completed a three-month internship as a Marketing Assistant at NINA NAUSTDAL LTD in London. This role provided them with foundational experience in marketing and design, complementing their academic background and enhancing their understanding of user needs in a commercial context.