Bhavesh Chapaneri
About Bhavesh Chapaneri
Bhavesh Chapaneri serves as the Senior Vice President and Head of Digital Marketing and Omni-Channel Campaign Management at IndusInd Bank, where he manages customer engagement strategies for 28 million clients. He has a strong background in campaign management, having previously held senior roles at IndusInd Bank, ICICI Bank, and Bharti AXA Life Insurance.
Current Role at IndusInd Bank
Bhavesh Chapaneri serves as Senior Vice President 3, heading Digital Marketing and Omni-Channel Campaign Management at IndusInd Bank since 2020. In this role, he manages customer lifecycle engagement strategies for 28 million clients across various segments, including HNI/Affluent, NRI, Mass, and B2C. He leads an 8-member Agile Campaigns Team, focusing on delivering hyper-personalized real-time interactions across multiple digital and physical touchpoints.
Previous Experience at IndusInd Bank
Prior to his current position, Bhavesh held multiple roles at IndusInd Bank. He worked as Senior Vice President 1, overseeing D2C Campaigns Management from 2016 to 2018, and as Senior Vice President 2, where he managed D2C Campaigns and Portfolio Management from 2018 to 2020. During his tenure, he was promoted twice within five years, reflecting his contributions to the bank's marketing strategies.
Professional Background in Banking and Insurance
Bhavesh has extensive experience in the banking and insurance sectors. He worked at ICICI Bank as Head of Program Portfolio and D2C Engagement from 2011 to 2015. Additionally, he served as National Channel Sales Manager at Bharti AXA Life Insurance from 2009 to 2011. His career also includes a role as Pre-Sales Head at Housing.com from 2015 to 2016.
Education and Qualifications
Bhavesh Chapaneri holds a Master of Management Studies (M.M.S) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), where he studied from 1998 to 2000. He also earned a Bachelor of Engineering (B.E.) from KJ Somaiya College of Engineering, Vidyavihar, completing his degree from 1993 to 1997. His educational background supports his expertise in digital marketing and campaign management.
Marketing Strategies and Tools Utilized
In his current role, Bhavesh utilizes IBM's Enterprise Marketing Automation tools, including the Unica v11.1 Campaign Management suite, HCL Unica, and the Acoustic MarTech stack. These tools are integral to driving the digital marketing roadmap at IndusInd Bank and devising comprehensive BTL marketing strategies that contribute significantly to the bank's overall portfolio revenue.