Ani Karadzhova
About Ani Karadzhova
Ani Karadzhova is a Marketing Executive specializing in EMEA Content Activation at Invesco EMEA in Germany, with a background in business administration and extensive experience in various marketing roles.
Company
Ani Karadzhova is currently employed at Invesco EMEA, where she serves as a Marketing Executive specializing in EMEA Content Activation. In this role, she focuses on enhancing customer engagement through optimized content.
Previous Roles
Ani Karadzhova has a diverse background with experience in various marketing positions. She interned at John Deere for 5 months in 2019. Before that, she worked as a Working Student at SAP from 2017 to 2019. Additional internships include positions at STIHL for 5 months in 2016, StockSelection GmbH for 2 months in 2015, and HORBACH for 3 months in 2014.
Education and Expertise
Ani Karadzhova studied Business Administration at Universität Mannheim, earning her Master of Business Administration (MBA) over a 7-year period from 2012 to 2019. Her academic background is supported by hands-on experience in optimizing content for various marketing channels, improving content utility, and enhancing customer engagement.
Marketing Skills
In her role at Invesco EMEA, Ani Karadzhova specializes in planning and executing marketing campaigns. She collaborates with agencies, focuses on copywriting, and implements search engine optimization (SEO) strategies. She maintains and grows the EMEA LinkedIn channel and analyzes content performance across multiple media platforms, reporting on key performance indicators (KPIs).
Content Activation Expertise
Ani Karadzhova contributes to improving content utility throughout all stages of the customer journey. She leverages her expertise to ensure that content is engaging and effective, supporting the overall marketing strategy at Invesco EMEA.