Jennifer Dawson
About Jennifer Dawson
Jennifer Dawson is the Social Media Manager at Invesco EMEA in Henley-on-Thames, England, with over 20 years of experience in various roles at the company.
Title and Current Role
Jennifer Dawson is the Social Media Manager at Invesco EMEA, based in Henley-on-Thames, England, United Kingdom. Her role involves overseeing and implementing the company’s social media strategies. She leverages her extensive experience in digital marketing and client services to enhance the company's online presence and engagement.
Career at Invesco EMEA
Jennifer Dawson has had a long and varied career at Invesco EMEA that spans over two decades. She began as a Client Services Research Executive from 2001 to 2004. She then transitioned to an Investment and Distribution IT Support Analyst role, where she worked from 2004 to 2006. Following this, she served as an eBusiness Specialist for six years until 2012. For the next nine years, until 2021, she took on the role of Digital Marketing Specialist. Since then, she has been serving as the Social Media Manager.
Digital Marketing and Social Media Expertise
With a deep understanding of digital marketing, Jennifer Dawson has managed various aspects of Invesco EMEA’s online strategies. As a Digital Marketing Specialist from 2012 to 2021, she focused on developing and executing digital marketing campaigns. Currently, as the Social Media Manager, she continues to build and execute strategic social media initiatives for the financial services company.
Technical Background and Career Transition
Starting her career in a technical role, Jennifer was an Investment and Distribution IT Support Analyst for two years. This technical role laid a strong foundation, enabling her to transition into strategic positions. Her technical expertise has been a significant asset in understanding complex digital platforms and executing effective social media strategies.
Role in Invesco EMEA's Digital Transformation
Jennifer Dawson has played a key role in driving Invesco EMEA’s digital transformation initiatives. Drawing from her various roles within the company, she has been integral in implementing strategies that digitalized many facets of the business. Her work in digital marketing and social media management has significantly contributed to modernizing the company's client engagement and marketing practices.