John Carter
About John Carter
John Carter is the EMEA Journeys & Automation Manager at Invesco EMEA, based in Henley-on-Thames, England. He has extensive experience in marketing automation and digital transformation, having previously held various roles at Invesco EMEA and Queen's University Belfast.
Current Role at Invesco EMEA
John Carter currently serves as the EMEA Journeys & Automation Manager at Invesco EMEA. He is based in Henley-on-Thames, England, United Kingdom. In this role, he focuses on optimizing customer journeys through automation, implementing marketing strategies to improve lead generation, and enhancing customer engagement.
Previous Positions at Invesco EMEA
Before his current role, John held several positions at Invesco EMEA. He was the Marketing Automation Manager from 2019 to 2021, during which he developed marketing automation strategies. Prior to that, he served as the EMEA Digital Marketing Specialist for Marketing Automation from 2018 to 2019 and the Digital Marketing Content Specialist from 2014 to 2019. His journey at Invesco began as a Client Services Executive from 2012 to 2014.
Educational Background
John Carter holds a Professional Diploma in Digital Marketing from the Institute of Data & Marketing (IDM), completed in 2016. He also earned a Master of Arts (MA) in Modern History from Queen's University Belfast in 2010. Before that, he studied at Omagh Academy from 1999 to 2006.
Early Career
John started his professional career as a Financial Administrative Assistant at Queen's University Belfast, where he worked from 2011 to 2012. This position allowed him to gain valuable experience in financial administration before transitioning to roles in digital marketing and client services.
Marketing Automation Expertise
John has extensive experience in leveraging marketing automation platforms like Marketo and Salesforce to drive marketing efficiency. He has implemented strategies that significantly improved lead generation and customer engagement and played a key role in digital transformation initiatives at Invesco EMEA, resulting in a 20% increase in customer retention rates.