Marc Abbott
About Marc Abbott
Current Position at Invesco EMEA
Marc Abbott is the Head of Marketing & Digital Analytics at Invesco EMEA, based in Henley-on-Thames, England. He manages the marketing and digital analytics strategy for the company, overseeing the integration of digital marketing initiatives with data-driven insights.
Previous Roles at Invesco EMEA
Before his current role, Marc Abbott served as the Head of Digital Analytics at Invesco EMEA from 2019 to 2021 in Henley-on-Thames, Oxfordshire. During his tenure, he focused on enhancing the company's digital analytics framework and delivering actionable insights to drive marketing decisions.
Professional Experience at Microsoft
Marc Abbott worked as a Digital Analytics Manager at Microsoft from 2017 to 2019 in Reading, United Kingdom. In this role, he handled digital analytics, utilizing various tools and techniques to extract and analyze data, which contributed to optimizing Microsoft's digital marketing campaigns.
Early Career and Consultancies
Earlier in his career, Marc Abbott was a Marketing Analytics & Digital Growth Consultant at Azimuth Insights in 2017 and an Acquisition and Analytics Manager at Guevara from 2014 to 2016 in London. Additionally, he served as a Digital Marketing Executive and Marketing Assistant at Amer Sports Corporation from 2008 to 2014 in Frimley, Surrey.
Educational Background
Marc Abbott holds a Master's Degree (Meng) in Aerospace Engineering from the University of Bath, completed in 2007. He also earned a Diploma in Digital Marketing and a Professional Certificate in Marketing from the Chartered Institute of Marketing, completed in 2012.
Skills and Expertise
Marc Abbott has extensive experience with tools such as Adobe Analytics, Google Analytics, and Optimizely. His areas of expertise include Digital Analytics, Digital Marketing, Growth Marketing, Programmatic Advertising, and Optimization. He specializes in leveraging large data sets to deliver performance-enhancing insights and developing comprehensive digital strategies.