Max Trifonovs
About Max Trifonovs
Max Trifonovs is a Digital Performance Manager at Invesco EMEA in London, with extensive experience in digital marketing and advertising.
Title at Invesco EMEA
Max Trifonovs holds the position of Digital Performance Manager at Invesco EMEA. Based in London, England, he is responsible for overseeing digital activities in the EMEA region for this global asset manager.
Past Work Experience
Max previously worked at Hatch London as a Tutor, Programmatic from 2017 to 2019, and at DQ&A as a Digital Consultant during the same period. Before that, he was a Programmatic Media Manager at Fundamental Media from 2015 to 2017 and gained early experience as a Marketing Intern at the Copenhagen Youth Project in 2012.
Education and Certifications
Max earned a Data Science certification from City, University of London in 2017, specializing in Data Analysis and Machine Learning with Python. He also holds a BA H in Advertising and Marketing Communications from the University of Greenwich, completed in 2015, and studied Finance Management at the University of Latvia from 2009 to 2010.
Expertise in Digital Marketing
Max has advanced expertise in using Google Marketing Platform products and manages digital campaign budgets up to four million per channel. He specializes in visualizing performance data using BigQuery and establishes benchmarks and KPIs to drive best practices across teams.
Collaboration and Client Retention
In his role, Max collaborates with the Customer Experience team to enhance user experiences through testing and learning. He focuses on ensuring the quality of client retention and the inflow of investment assets, utilizing a data-driven approach to establish KPIs and best practices.