Rachel Magnay
About Rachel Magnay
Rachel Magnay is the EMEA Marketing Director, Analytics & Insights at Invesco EMEA, with a background in marketing analytics and customer insights from her previous roles at Microsoft and other organizations.
Title
Rachel Magnay currently serves as the EMEA Marketing Director for Analytics & Insights at Invesco EMEA, a role based in Henley. Her responsibilities include overseeing marketing analytics initiatives and implementing data-driven strategies to enhance customer engagement.
Company
Rachel Magnay is associated with Invesco EMEA, where she holds the position of EMEA Marketing Director, Analytics & Insights. Her role involves leading the analytics team and formulating strategies to incorporate customer insights into marketing, thereby driving significant improvements in customer engagement.
Previous Roles at Microsoft
Prior to her current role, Rachel Magnay worked at Microsoft in several capacities. She served as the UK Marketing Analytics Lead from 2016 to 2018. Before that, she was the Customer Analytics Manager from 2013 to 2016, and a Senior Marketing Analyst from 2009 to 2013. In these roles, she developed extensive expertise in customer analytics and data-driven marketing.
Early Career Background
Rachel's early career includes diverse roles across different sectors. She worked briefly as an HR Research & Analyst Officer at Essex County Council in Chelmsford, United Kingdom from 2008 to 2009. She also has experience as a PADI Divemaster from 2007 to 2008, and as a National Account Executive at Ferrero in Sydney, Australia in 2006. Additionally, Rachel served as an Analytics Consultant at IRI from 2003 to 2005.
Education and Expertise
Rachel Magnay's expertise in marketing analytics is evident from her career trajectory. At Invesco EMEA, she led a cross-functional team to integrate customer insights into marketing strategies, resulting in a 20% increase in customer engagement. She has presented at industry events such as the 2022 European Marketing Summit and has authored a whitepaper on 'The Role of Analytics in Modern Marketing'. She also mentors junior marketing professionals through Invesco's internal leadership development program.