Ruth Stockdale
About Ruth Stockdale
Ruth Stockdale is a Marketing Communications Specialist at Invesco EMEA in Henley-on-Thames, United Kingdom, with extensive experience in strategic and tactical marketing planning, team leadership, and brand management.
Current Role at Invesco EMEA
Ruth Stockdale is currently employed as a Marketing Communications Specialist at Invesco EMEA, located in Henley-on-Thames, United Kingdom. Her role involves managing both internal and external communications, including public relations, thought leadership, and successful award entries. She also produces high-quality, compliant external-facing materials such as sales aids, brochures, videos, microsites, and magazine and newspaper content.
Previous Experience at Zurich Financial Services
From 2000 to 2012, Ruth Stockdale served as Central Marketing Manager at Zurich Financial Services in Reading, United Kingdom. During her tenure, she successfully led the rebranding of Eagle Star to Zurich within the allocated timescale and budget. Her responsibilities included strategic and tactical marketing planning, cross-regional marketing spend management, and staff retention and development. She specialized in mapping the customer journey for optimal engagement and initiating process reviews to streamline operations.
Role at BT International
Ruth Stockdale worked as a Marketing Manager at BT International from 1985 to 1993. In this role, she developed her skills in strategic marketing planning and team leadership. She played a crucial role in the development and delivery of 'Take to Market' activities for new product launches and product enhancements. Her experience here paved the way for her future roles in marketing communications and management.
Expertise in Marketing Communications
Ruth Stockdale specializes in strategic and tactical marketing planning, effectively achieving targets even with reduced budgets and headcounts. Her expertise extends to mapping customer journeys, process reviews, and implementing sign-off procedures to streamline operations. She is proficient in managing marketing spend, ensuring brand consistency, and providing bespoke materials for both online and offline campaigns.
Collaborations and Communication
Throughout her career, Ruth Stockdale has worked closely with Channel and Product Managers to provide tailored online and offline materials for strategic partners and the wider sales team. She has been responsible for pre- and post-event communications to support live events, webcasts, and product launches. She has also liaised with external writers and consultants to gather insights for marketing materials, ensuring comprehensive and effective communication.