Ashley Lai
About Ashley Lai
Ashley Lai is the Head Of Account Management at iprice group, with extensive experience in digital marketing and account management across various industries.
Current Role at iprice group
Ashley Lai serves as the Head Of Account Management at iprice group. In this role, she manages business operations across seven Southeast Asian markets. She leads a team of account managers to onboard and drive performance for various e-commerce partners, focusing on optimizing sales through strategic campaigns and commercial negotiations.
Previous Experience at Bonsey Jaden
Ashley Lai worked at Bonsey Jaden in multiple capacities from 2015 to 2020. She started as a Senior Digital Account Manager in Kuala Lumpur, Malaysia, for two years. Later, she was promoted to Associate Account Director, a role she held for nine months. Finally, she served as the Regional Operations Manager for two years. During her tenure, she managed digital marketing plans and brand image for clients across diverse industries, including telecommunication, banking, insurance, alcohol, skincare, toys, and reality TV shows.
Account Servicing Roles
Before joining Bonsey Jaden, Ashley Lai gained significant experience in account servicing. She worked at Tribal DDB from 2012 to 2013 and later at McCann Worldgroup from 2013 to 2014. Both roles equipped her with skills in managing client relations and executing successful marketing strategies.
Early Career and Internships
Ashley Lai's career began with various internships and early roles. She served as an intern at Ogilvy & Mather in 2010 and at Street Ads Search Sdn Bhd in 2009, each for 11 months. Additionally, she spent 11 months as a trainee at Hilton Kuala Lumpur in 2008. In 2012, she briefly worked as Backstage Communications Personnel/Personal Assistant at the Sydney Latin Dance Festival.
Educational Background
Ashley Lai holds a Bachelor of Communication in Advertising from RMIT University, completed in 2012. She also earned a Diploma in Mass Communication from KDU University in 2010. Her educational background has been instrumental in shaping her career in account management and digital marketing.
Expertise in E-commerce Platforms
Throughout her career, Ashley Lai has successfully driven performance and increased sales for key marketplaces and affiliate partners such as Lazada, Shopee, Amazon, Tokopedia, and Foodpanda. Her expertise extends to developing and executing commercial negotiations and campaigns that optimize e-commerce performance.