Chun Hoong Chong
About Chun Hoong Chong
Chun Hoong Chong is a Marketing Promotions Analyst at Iprice Group in Kuala Lumpur, Malaysia, managing coupon marketing strategies across multiple Southeast Asian markets.
Title and Current Role
Chun Hoong Chong is currently a Marketing Promotions Analyst at Iprice Group in Kuala Lumpur, Malaysia. In this role, he manages coupon marketing strategies for multiple Southeast Asian markets, including Thailand, Indonesia, Singapore, and Hong Kong. He utilizes Yandex web analytic services to monitor market performance and conducts keyword research using Google AdWords to enhance the quality of promotions.
Previous Work Experience
Chun Hoong Chong has a diverse background in events and marketing. He worked at Sierra Ovation Sdn Bhd as an Event Executive in 2014 for four months and as an Event Coordinator from 2011 to 2012 for eleven months. He served as a Marketing and Event Coordinator at Hivelocity Events Sdn Bhd for five months in 2012. Additionally, he was a Team Leader of Project Management Communication at Aiesec in Malaysia from 2012 to 2013. Earlier in his career, he worked as an Event Crew at Grand Mulverest Event Corporate Sdn Bhd for two months from 2010 to 2011.
Educational Background
Chun Hoong Chong holds a Master's degree in Marketing, Communication, and Communications from Universiti Sains Malaysia, obtained between 2015 and 2017. Before that, he completed his Bachelor's degree in Marketing, Media Management, and Advertising at Kdu College Sdn Bhd from 2011 to 2014. He also studied Art at Tunku Abdul Rahman University College for one year from 2009 to 2010.
Marketing Strategies and Tools
Chun Hoong Chong is responsible for negotiating deals with clients to secure exclusive offers and promotions. He sources trends and promotions from affiliate partners to keep marketing strategies up-to-date. His expertise includes conducting keyword research using Google AdWords and utilizing Yandex web analytic services to monitor market performance. These skills help optimize promotional quality and the effectiveness of marketing campaigns across Southeast Asian markets.