Kanitta Sasakul
About Kanitta Sasakul
Kanitta Sasakul is the Content Marketing Lead at iPrice Group Sdn Bhd and a Senior Content Strategist at Central Group, specializing in conversion rate optimization and content strategy.
Current Roles at Central Group and iPrice Group
Kanitta Sasakul currently holds dual roles. She is a Senior Content Strategist (Conversion Rate Optimization) at Central Group in Bangkok, Thailand. In addition, she serves as a Content Marketing Lead at iPrice Group in Kuala Lumpur, Malaysia. Her responsibilities span across these companies, where she focuses on optimizing content strategies to drive conversion rates and manage effective content marketing campaigns.
Previous Positions at iPrice Group
Kanitta Sasakul has an extensive history with iPrice Group, where she has held multiple positions over the years. From 2016 to 2017, she worked as a Content Writer Executive. She then transitioned to the role of Content Marketing Executive from 2017 to 2018, followed by Senior Content Marketing from 2018 to 2019. These roles were all based in Kuala Lumpur, Malaysia, where she honed her skills in content creation, strategy, and marketing.
Experience at Nestlé and MOCAP Limited
Kanitta Sasakul expanded her professional experience by working at Nestlé as Sale Support from 2014 to 2016 in Bangkok, Thailand. Earlier, she worked as a Customer Service Representative with English language skills at MOCAP Limited from 2013 to 2014. These roles helped her build a strong foundation in customer service and sales support before moving into the content marketing field.
Educational Background
Kanitta Sasakul holds a Bachelor of Business Administration (BBA) in Business/Commerce, General from Suan Dusit University. She also completed her high school education at Portpittayapayat, where she studied Math & English and achieved a High School Diploma. Her education has provided her with a solid grounding in business principles and technical knowledge.
Content Strategy and Development
In her role as a Senior Content Strategist, Kanitta Sasakul has developed the first newsletter wireframe specifically for the Conversion Rate Optimization (CRO) team. She creates content mapping to review and recommend areas for new modules on the current site, focusing on the Upper Funnel. She collaborates closely with design teams, handles content personalization, and works with performance marketing to understand material viewed by customers. She also delivers workshops on content to foster strong business unit relationships.