Biswaranjan Pati
About Biswaranjan Pati
Biswaranjan Pati is a Senior Marketing Manager at Jindal Aluminium Limited with expertise in OEM Business and extensive experience in marketing and sales strategies within the building materials industry.
Current Role at Jindal Aluminium Limited
Biswaranjan Pati currently serves as the Senior Marketing Manager at Jindal Aluminium Limited. His tenure in this role began in 2021, following a previous position as Dy. Manager Marketing from 2013 to 2020. His responsibilities include developing and implementing marketing strategies tailored for the OEM business, focusing on Original Equipment Manufacturer sales.
Previous Experience in Marketing
Prior to his current role, Biswaranjan Pati held various marketing positions. He worked at Jindal Aluminium Limited as Manager Marketing for five months in 2020. Before that, he was a Business Development Manager at GREENPLY INDUSTRIES LIMITED from 2012 to 2013. His experience also includes five years as Area Sales Manager at Merino Group, where he honed his skills in sales and marketing.
Education and Expertise
Biswaranjan Pati graduated from Pune University, where he enhanced his skills in business development. He also earned a Master of Business Administration (MBA) in Marketing/Marketing Management from the Institute Of Business Management and Research, studying from 2005 to 2007. His educational background supports his expertise in OEM business and pricing strategy, which are vital in the building materials industry.
Background in Sales Strategy
With a strong focus on pricing strategy, Biswaranjan Pati possesses skills that are essential for competitive positioning in the building materials sector. His experience across various roles has equipped him with a comprehensive understanding of sales strategies, particularly in the context of Original Equipment Manufacturer sales.