Elizabeth Casada
About Elizabeth Casada
Elizabeth Casada is a Marketing Executive at KOST USA, Inc., where she has worked since 2015. She has a background in marketing communications and design, and has successfully developed strategies to enhance customer advocacy and brand management.
Work at KOST USA
Elizabeth Casada has served as a Marketing Executive at KOST USA, Inc. since 2015. In this role, she has developed a successful measurement and reporting process to demonstrate the value of customer advocacy and satisfaction. She established and led the first marketing department at KOST USA, overseeing hiring, training, and management of the team. Elizabeth designed and managed the KOST USA website and created LMS training videos. Additionally, she has managed trade shows, tracking and assessing their return on investment. Her contributions have been instrumental in shaping the marketing strategies of KOST USA.
Education and Expertise
Elizabeth Casada earned her Bachelor's Degree in Marketing Communications and Design from Ohio University. Her educational background has equipped her with the skills necessary for effective marketing strategy development and execution. This foundation supports her expertise in brand strategy, packaging architecture, and customer engagement initiatives within the marketing sector.
Background
Prior to her current role at KOST USA, Elizabeth worked at Gannett Company, Inc. as a Marketing Strategist focused on Retention & Engagement from 2012 to 2015. During her tenure there, she gained valuable experience in marketing strategy that she later applied to her work at KOST USA. Her career path reflects a consistent focus on enhancing customer engagement and satisfaction.
Achievements
At KOST USA, Elizabeth Casada played a key role in winning a bid to manufacture private-label antifreeze for the largest retailer in the world, which contributed over $4 million annually to the company. She developed and managed brand strategies and packaging for multiple antifreeze lines and created an oil & gas co-op program, alongside in-store displays and consumer coupon initiatives. These efforts have significantly impacted KOST USA's market presence and revenue.