Rachael Bates
About Rachael Bates
Rachael Bates is the Marketing Technology Director at Lead Forensics, where she has worked since 2024. She has a background in B2B lead generation and previously held positions at ZARA SA and Lead Forensics.
Work at Lead Forensics
Rachael Bates currently serves as the Marketing Technology Director at Lead Forensics, a position she has held since 2024. In this role, she focuses on integrating marketing technologies to enhance lead generation strategies. Prior to this, she worked as a Demand Generation Executive at Lead Forensics from 2021 to 2024, where she contributed to the company's efforts in generating sales-ready leads and increasing demand. Rachael offers free trials for Lead Forensics through a Calendly link, facilitating potential clients' access to the company's services.
Education and Expertise
Rachael Bates earned her Bachelor's degree from the University of Atlanta, where she studied from 2017 to 2021. Her academic background supports her expertise in several areas, including B2B lead generation, software solutions, and business growth strategies. Rachael has developed skills in demand generation and revenue increase, making her knowledgeable in creating effective marketing strategies that drive business success.
Background
Before joining Lead Forensics, Rachael Bates worked at ZARA SA as a Customer Service Assistant from 2017 to 2020. This role provided her with valuable experience in customer relations and service, which she later applied to her marketing career. Her transition from customer service to marketing technology reflects her adaptability and commitment to professional growth in the business sector.
Professional Networking
Rachael Bates is open to connecting with professionals interested in B2B lead generation. She encourages individuals to reach out via LinkedIn or email for discussions and information sharing. This approach highlights her willingness to engage with others in the industry and contribute to the broader conversation surrounding effective lead generation practices.