Stephanie Simpson
About Stephanie Simpson
Stephanie Simpson is a Demand Generation Specialist at Lead Forensics, where she has worked since 2022. She holds a degree in Health and Human Sciences from Durham University and has experience in partner marketing and digital advertising.
Work at Lead Forensics
Stephanie Simpson has been serving as a Demand Generation Specialist at Lead Forensics since 2022. In this role, she oversees and implements comprehensive partner marketing programs aimed at exceeding lead generation targets. Her responsibilities include collaborating with the Head of Marketing and team members to explore and test new growth marketing channels. Additionally, she builds and optimizes ad campaigns across various platforms, including search engines, display, and social media, ensuring effective campaign attribution.
Previous Experience at Lead Forensics
Prior to her current role, Stephanie Simpson worked as a Brand Ambassador at Lead Forensics in 2021 for a duration of nine months. In this position, she contributed to brand awareness and engagement initiatives, laying the groundwork for her subsequent role in demand generation. Her experience as a Brand Ambassador provided her with insights into the company's marketing strategies and customer engagement practices.
Education and Expertise
Stephanie Simpson studied at Durham University from 2017 to 2020, where she earned a degree in Health and Human Sciences with a focus on Business Family and Consumer Sciences/Human Sciences. This educational background equips her with a strong understanding of consumer behavior and marketing principles, which she applies in her current role in demand generation.
Marketing Skills and Responsibilities
In her role as Demand Generation Specialist, Stephanie Simpson partners with designers and content marketing specialists to create high-converting landing pages. She owns the performance metrics of these landing pages and leverages data and tools to conduct experiments across all website pages. Her focus on data-driven decision-making enhances the effectiveness of marketing strategies and contributes to achieving lead generation goals.