Eunice Koo
About Eunice Koo
Eunice Koo is the Head of Marketing at Less Annoying CRM, with a background in political science and anthropology from Washington University in St. Louis. She has played a key role in achieving top CRM rankings and manages various marketing strategies and campaigns.
Title and Current Position
Eunice Koo currently holds the position of Head of Marketing at Less Annoying CRM. She has been in this role since 2020. In her capacity, she is responsible for overseeing the company's marketing strategies, managing multi-channel pay-per-click (PPC) campaigns, and overseeing user email onboarding processes and site analytics.
Professional Background and Previous Roles
Eunice Koo has accumulated diverse experience in various roles. She worked at Less Annoying CRM as a CRM Coach from 2015 to 2020. Before joining Less Annoying CRM, she served as a Political Science Research Assistant and Resident Advisor at Washington University in St. Louis. Additionally, she had short stints as an intern at Harry Elias Partnership LLP and Providence Law Asia LLP, and as Project Administrative Officer at Accenture.
Education and Expertise
Eunice Koo studied Political Science and Anthropology at Washington University in St. Louis, achieving her Bachelor's Degree between 2011 and 2015. She also attended German Swiss International School from 2003 to 2011. Her educational background underpins her multifaceted expertise in marketing and CRM management.
Key Achievements and Contributions
Eunice Koo played a key role in achieving significant accolades for Less Annoying CRM, including U.S. News & World Report's #1 CRM ranking for three consecutive years (2020, 2021, and 2022). She also contributed to G2's recognition of the company as the #1 rated easiest-to-use CRM in 2022. These achievements highlight her impact and effectiveness in her marketing role.
Collaborations and Responsibilities
In her role as Head of Marketing, Eunice Koo collaborates closely with the product development team to manage go-to-market strategies for new features and integration partners. She is responsible for building and maintaining the company's marketing site and landing pages, showcasing her significant contribution to the company's digital presence and strategic initiatives.