Dave Koering
About Dave Koering
Dave Koering is a Senior Manager of Revenue Operations in Marketing at Linnworks, where he utilizes marketing automation platforms to enhance lead generation and sales processes. With extensive experience in lead management and marketing operations, he has worked in various roles over a career spanning more than three decades.
Work at Linnworks
Dave Koering serves as the Senior Manager of Revenue Operations - Marketing at Linnworks, a position he has held since 2022. His role is based in Cedar Rapids, Iowa, and he operates in a remote capacity. In this position, he utilizes a marketing automation platform that integrates demographic and behavioral scoring programs to identify key prospects and enhance the sales funnel. His focus on optimizing revenue operations is central to his responsibilities at Linnworks.
Previous Experience at Honeywell
Prior to his current role, Dave Koering worked at Honeywell Sensing & Productivity Solutions, including Intermec by Honeywell, for 25 years. He held the position of Senior Manager of Lead Management - Marketing Automation from 1991 to 2016. During his tenure, he developed extensive experience in lead management and marketing automation strategies, contributing to the company's operational success in the Cedar Rapids, Iowa area.
Experience at Aptean
From 2016 to 2022, Dave Koering was employed at Aptean as the Senior Manager of Marketing Operations. In this role, he focused on enhancing marketing strategies and operational efficiency. His experience at Aptean further solidified his expertise in marketing operations and lead management, building on his previous roles in the industry.
Expertise in Lead Management
Dave Koering has a strong background in lead management, specializing in CRM and SaaS solutions. He is skilled in using various tools, including SalesForce.com, Marketo, and Eloqua. His expertise extends to database segmentation and cleansing, as well as utilizing Demand Tools for effective lead management. He implements global call center solutions for both inbound and outbound lead generation, employing methods such as web, chat, tele-qualifying, and events to drive lead generation.
Skills in Marketing Automation
Dave Koering utilizes advanced marketing automation platforms to streamline processes and enhance lead generation efforts. His experience includes demographic and behavioral scoring programs that help identify key prospects. His skills encompass a wide range of marketing automation techniques, contributing to the acceleration of the sales funnel and overall revenue growth.