Geoffrey Yu
About Geoffrey Yu
Geoffrey Yu is a Paid Media & CRO Manager at Linnworks, specializing in funnel optimization and direct-response copywriting. He has a background in Political Science and Government from Stony Brook University and has held various marketing roles, achieving significant improvements in conversion rates and user growth.
Work at Linnworks
Geoffrey Yu serves as the Paid Media & CRO Manager at Linnworks, a position he has held since 2023. His role involves optimizing marketing funnels and enhancing conversion rates through effective strategies. He operates remotely from Las Vegas, Nevada, contributing to the company's goals in paid media and conversion rate optimization.
Education and Expertise
Geoffrey Yu earned a Bachelor of Arts in Political Science and Government from Stony Brook University, where he studied from 2006 to 2010. His academic background complements his expertise in funnel optimization and direct-response copywriting, which he applies in his current and previous roles.
Previous Work Experience
Before joining Linnworks, Geoffrey held several key positions in marketing. He was the Marketing Director at Medicreations from 2019 to 2021 and at Respage from 2021 to 2022. Additionally, he worked as a Lead Generation Specialist at Webgistix Corporation from 2011 to 2013 and served as Inbound Manager at AXEL in 2017 to 2018.
Achievements in Marketing
Geoffrey Yu has a track record of delivering significant results in marketing. He achieved a 1,137% ROI within six days by redesigning a homepage for a document storage company. He also transformed a file management app's user growth from 1,000 downloads a year to 10,000 downloads a day through strategic inbound program development. His work has consistently led to improved conversion rates and substantial increases in leads.
Conversion Rate Successes
Geoffrey has demonstrated exceptional skills in optimizing conversion rates. He achieved a 57% conversion rate on a lead capture landing page from cold traffic, surpassing previous benchmarks by over 3,166%. Additionally, he boosted the homepage conversion rate for an order fulfillment company from 1.3% to 11.1%, resulting in millions of dollars in new leads annually.