Erin Norton
About Erin Norton
Erin Norton serves as the Head of Media and Digital at Logitech, where she developed the media strategy for the brand's first global campaign, 'Defy Logic.' With a background in media strategy and customer acquisition, she has held various roles in prominent companies, including FCB Global and Little Passports.
Work at Logitech
Erin Norton has served as the Head of Media and Digital at Logitech since 2018. In this role, she developed and executed the media strategy for Logitech's first global brand campaign, 'Defy Logic', which featured a 30-second advertisement during the Super Bowl. She manages media for Logitech's Music and Gaming brands, including Jaybird, Ultimate Ears, Astro, and Logitech G, with a focus on brand awareness and return on advertising spend (ROAS) goals. Additionally, she led the establishment of Logitech's first Media & Digital Marketing Center of Excellence, which provides global media and operational support.
Previous Experience in Media and Digital Marketing
Before joining Logitech, Erin Norton held several positions in media and digital marketing. She worked at Little Passports as the Director of Customer Acquisition from 2015 to 2018. Prior to that, she was a Media Supervisor at FCB Global from 2010 to 2012. Her earlier roles include serving as an SEM Strategist at Geary Interactive for seven months in 2009 and as a Media Strategist at Civilian from 2005 to 2009.
Education and Expertise
Erin Norton earned a Bachelor of Arts degree in Communication Sciences and Journalism from the University of Connecticut, where she studied from 2001 to 2005. Her educational background has equipped her with the skills necessary for her roles in media strategy and digital marketing.
Career Progression
Erin Norton's career in digital marketing began at Civilian, where she worked as a Media Strategist from 2005 to 2009. She then progressed to roles at Geary Interactive and FCB Global, before taking on a leadership role at Initiative as Associate Director of Digital Strategy from 2012 to 2015. She briefly served as Group Account Director at Performics in 2015 before moving to Little Passports.