Ashna Sikri
About Ashna Sikri
Ashna Sikri is a Growth Product Manager with a diverse background in marketing and technology. She has contributed to the success of over 100 brands and has held various roles in notable companies, including co-founding WinWithWeb Technologies LLP and working at boAt and Milkbasket.
Current Role at Mason
Ashna Sikri serves as a Growth Product Manager at Mason since 2022. In this role, she focuses on developing and implementing strategies that drive product growth and enhance user engagement. Her experience in growth marketing and product management enables her to contribute effectively to the company's objectives.
Previous Work Experience
Prior to her current position, Ashna held several roles in various organizations. She worked as a Growth Marketing Manager at boAt from 2020 to 2021, where she focused on marketing strategies. She also served as an Assistant Marketing Manager at Milkbasket from 2019 to 2020. Earlier in her career, she co-founded WinWithWeb Technologies LLP, a digital brand consulting venture, where she began her journey in digital marketing.
Educational Background
Ashna Sikri has a diverse educational background. She completed her Bachelor's degree in Computer Science at Delhi University from 2011 to 2014. She then pursued a Master's degree in Computer Application at Guru Gobind Singh Indraprastha University from 2014 to 2017. Currently, she is studying Environmental Law at the National Law School of India University, where she is expected to complete her Postgraduate Degree in 2024.
Achievements in Marketing
Throughout her career, Ashna has implemented effective marketing strategies that have significantly impacted revenue growth. Notably, she developed an anonymous-visitor cart recovery strategy that generated over $50,000 in revenue for e-commerce brands. She has also contributed to the success of over 100 brands, including Greensoul and Beanly Coffee, through innovative growth strategies.
Early Career and First Experiences
Ashna began her career at WinWithWeb Technologies LLP, where she focused on creating digital properties and delivering creative content. Her first marketing experience involved managing street food stalls at hyperlocal events, which provided her with foundational skills in marketing and customer engagement.