Anita Basalingappa
About Anita Basalingappa
Anita Basalingappa is a Professor of Marketing at MICA | The School of Ideas in Ahmedabad, Gujarat, India. She has an extensive academic and professional background in marketing, including previous roles at Cambridge Judge Business School and Indian Institute of Management, Ahmedabad.
Current Role at MICA | The School of Ideas
Anita Basalingappa serves as a Professor of Marketing at MICA | The School of Ideas in Ahmedabad, Gujarat, India. She has held this position since 2016. Prior to her current role, she worked at MICA in various capacities, including Assistant Professor of Marketing from 2004 to 2010 and Associate Professor of Marketing from 2010 to 2016. Her extensive experience in marketing education contributes to the academic environment at MICA.
Previous Experience in Academia
Anita Basalingappa has a robust academic background, having worked at several prestigious institutions. She served as an Academic Associate in the Marketing Area at the Indian Institute of Management, Ahmedabad, from 1995 to 1999. Additionally, she was a Lecturer at KLE's IMSR, Karnatak University, Dharwad, from 1999 to 2004. Her teaching experience spans over two decades, emphasizing her commitment to marketing education.
Educational Background
Anita Basalingappa has an extensive educational background. She studied at Karnataka Law College, Dharwad, where she earned multiple degrees, including a Doctor of Philosophy and a Master of Business Administration. She completed her Bachelor's degree in Science at Karnatak Science College, Dharwad. Her foundational education also includes a decade at Basel Mission English Medium High School, Dharwad.
Professional Experience in Marketing
In addition to her academic roles, Anita Basalingappa has practical experience in the marketing field. She worked as an Account Executive at Visesh Advertising in Bangalore for four months in 1994. This role provided her with insights into the advertising industry, complementing her academic pursuits in marketing.
Short Tenure at Cambridge Judge Business School
Anita Basalingappa briefly held the position of Pavate Fellow in Marketing at Cambridge Judge Business School in Cambridge, Cambridgeshire, United Kingdom, in 2008. Her tenure lasted four months, during which she engaged with the academic community in a global context.