Ricardo Fernandez
About Ricardo Fernandez
Ricardo Fernandez is a Product Marketing Manager at Mitsubishi Logisnext Americas Inc. in Houston, Texas, and a Product Manager at Hangcha Forklift in Charlotte, North Carolina, with over 20 years of experience in the automotive and material handling industries.
Company
Ricardo Fernandez is currently employed at Hangcha Forklift in Charlotte, North Carolina, in the role of Product Manager. Additionally, he holds the position of Product Marketing Manager at Mitsubishi Logisnext Americas Inc. based in Houston, Texas.
Title
Ricardo Fernandez serves as a Product Marketing Manager, with a multifaceted career presently encompassing roles within Hangcha Forklift and Mitsubishi Logisnext Americas Inc.
Education and Expertise
Ricardo Fernandez completed his Bachelor of Arts (B.A.) in Marketing & Supply Chain Management at Michigan State University, from 1994 to 1998. He further pursued another Bachelor of Arts (B.A.) in Advertising at the same institution, from 1998 to 1999. His education established a strong foundation for his extensive career in the automotive and material handling industries, where he has accumulated over 20 years of experience.
Professional Background
Ricardo Fernandez has a rich history working in various capacities. His career includes extensive tenure at Mitsubishi Logisnext Americas Inc. in roles such as Sr. Quality Control Engineer/Supervisor, Manager of Credit and Finance Support, Fleet Manager, Production Superintendent, and Assembly Supervisor. Additionally, he was a Lead Assembly Supervisor at Ford Motor Company / Visteon, and a Logistics Manager at Dwellworks. His diverse experiences contribute to his expertise in product strategy development, sales training, and competitive analysis.
Achievements and Responsibilities
Ricardo Fernandez is recognized for his ability to develop and execute product strategies, lead sales training sessions, and conduct competitive analyses. He has successfully managed product launches for classes 1-7 material handling equipment in North and South America. Notably, he leads cross-functional teams in new product introductions and updates, and provides expert product line training to various sales teams. His role also involves creating sales enablement tools, crafting strategic portfolio messaging, and liaising closely with dealer networks to deliver tailored material handling solutions. Through customer and dealer interactions, he gathers market insights to feed back into product design and development processes.