Rachel Eisen
About Rachel Eisen
Rachel Eisen serves as the Associate Director of Strategy for Retail at Movable Ink, where she has worked since 2022. She has a background in marketing and holds a Bachelor of Arts and Sciences from Colgate University, graduating Magna Cum Laude.
Current Role at Movable Ink
Rachel Eisen serves as the Associate Director of Strategy - Retail at Movable Ink, a position she has held since 2022. Based in New York, New York, she focuses on enhancing email marketing programs for strategic retail accounts. Her role involves collaborating with the West Coast Client Experience team to improve intelligent content efforts and email strategies. She acts as a subject matter expert on email marketing trends and best practices, contributing to the company's reputation in the industry.
Previous Experience in Marketing
Before joining Movable Ink, Rachel Eisen held several marketing positions at SEPHORA. She started as a Marketing Manager for Personalization & Retention from 2019 to 2021, where she advanced to Senior Manager in the same area until 2022. Prior to her tenure at SEPHORA, she worked at Charlotte Russe, initially as an Assistant Marketing Manager from 2017 to 2018 and later as an Associate Marketing Manager from 2018 to 2019. These roles provided her with extensive experience in marketing strategy and customer retention.
Educational Background
Rachel Eisen studied at Colgate University, where she earned a Bachelor of Arts and Sciences degree in International Relations and French, graduating Magna Cum Laude. Her foundational education also includes attending The Hamlin School and San Francisco University High School. This academic background has equipped her with a diverse skill set applicable to her roles in marketing and strategy.
Research and Content Development
In her current role, Rachel authors original research and vertical-specific content on a monthly basis. This work supports the broader Customer Experience Account Team at Movable Ink. She also devises and manages test plans to assess the incremental impact of integrated strategies for strategic clients, ensuring that marketing efforts are data-driven and effective.
Collaboration and Integration Strategies
Rachel collaborates with the Business Development Partnerships team to support integration strategies with third-party platforms and services. Her efforts focus on enhancing the effectiveness of email marketing initiatives and ensuring that clients benefit from comprehensive marketing solutions. This collaboration is essential for optimizing client experiences and driving successful marketing outcomes.