Brittany Holland

Brittany Holland

Director, Media Strategy & Planning @ NBA

About Brittany Holland

Brittany Holland is the Director of Media Strategy & Planning at the NBA, with extensive experience in media planning and digital marketing.

Title

Brittany Holland is currently serving as the Director of Media Strategy & Planning at the National Basketball Association (NBA).

Professional Experience at NBA

Brittany Holland has been with the NBA since 2016, progressively holding several key roles. She began as a Marketing Senior Coordinator, Media Planning, from 2016 to 2018. She then advanced to Marketing Manager, Media Planning, from 2018 to 2020, followed by a promotion to Senior Manager, Media Strategy & Planning, from 2020 to 2021. In 2021, she ascended to the position of Director, Media Strategy & Planning, a role she maintains.

Previous Experience at MEC

Before joining the NBA, Brittany Holland worked at MEC in New York, NY. She served as an Associate Planning & Digital from 2014 to 2015, and subsequently as a Senior Associate Planning & Digital from 2015 to 2016. Her work at MEC laid a solid foundation in media strategy and digital planning.

Freelance and Internship Roles

Brittany Holland has a diverse background that includes numerous freelance and internship positions. She worked as a Freelance Digital Marketer at Renaissance Growth Advisory and Collins 1st Realty Corp. Additionally, she held intern roles at 180 Communications, MediaCom, and 3 Screen Productions, providing her with a broad perspective in media and production.

Education and Expertise

Brittany Holland completed her undergraduate studies at Florida State University, where she earned a Bachelor of Science in Information Communication Technology (ICT) in 2014. Her academic background provides her with a strong foundation in ICT, complementing her comprehensive experience in media strategy and planning.

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