James Malanga
About James Malanga
James Malanga is the Senior Director of DTC Monetization at the NBA, with extensive experience in digital media production, distribution, and product development.
Current Role at NBA
James Malanga currently serves as the Senior Director of DTC Monetization at the National Basketball Association (NBA). He has been in this role since 2022. His responsibilities involve developing and managing direct-to-consumer strategies to drive revenue growth for the NBA, based in New York, New York, United States.
Previous Roles at NBA
Before his current role, James Malanga worked in various capacities at the NBA. From 2018 to 2022, he was the Director of DTC Strategy & Business Operations. Prior to that role, he served as the Senior Manager of Global Media Distribution from 2017 to 2018. Throughout these positions, he contributed to the NBA's growth in digital media and global distribution.
Experience at AMC Networks
James Malanga's expertise in digital content and distribution was honed during his time at AMC Networks, where he worked on IFC TV. From 2015 to 2016, he was the Director of Digital Video & TVE. Prior to that, he served as the Manager of Digital Content & Distribution from 2012 to 2015. In these roles, he developed and executed strategies to enhance digital distribution channels and content accessibility.
Early Career at Stick Figure Productions
James Malanga began his career at Stick Figure Productions, where he progressed through several roles. He started as a Production Assistant in 2007 and then became a Production Coordinator. He was promoted to Associate Producer in 2008 and later served as Director of Digital Content from 2010 to 2012. His experience at Stick Figure Productions provided a foundation in production coordination and digital content strategy.
Educational Background
James Malanga holds a Master of Business Administration (MBA) with a focus on Entertainment, Media & Technology from NYU Stern School of Business. He also has a Bachelor of Arts (BA) in Communication from the University at Albany, SUNY. His educational background has equipped him with comprehensive knowledge in media and technology, supporting his professional roles in digital media and strategy.