Sara Zuckert
About Sara Zuckert
Sara Zuckert is the Senior Vice President & Head of Next Gen Telecast at the NBA, with a background in programming and content strategy.
Current Role at NBA
Sara Zuckert currently serves as the Senior Vice President & Head of Next Gen Telecast at the National Basketball Association (NBA). She assumed this role in 2024 and is based in New York, United States. In this position, she oversees advancements in telecast technology and innovative broadcasting strategies to enhance viewer experiences for NBA games and events.
Previous Experience at NBA
Before her current role, Sara Zuckert held various positions within the NBA. She was the Vice President & Head of Next Gen Telecast from 2021 to 2024 in the New York City Metropolitan Area. Prior to that, she was the Senior Director & Head of Next Gen Telecast in 2020, Director of Programming & Content Strategy from 2018 to 2020, Senior Manager of Content - Programming in 2017, and Manager of Content - Programming from 2014 to 2016. Her roles have consistently focused on enhancing the NBA's programming and content strategy.
Early Career Internships and Roles
Sara Zuckert began her career with several internships and early roles. She interned at Madison Square Garden in 2008 and Viacom as a TV Land Programming Intern in 2009. Additionally, she worked at 95.5 WBRU as a Business Manager for 11 months in 2008. These positions provided her with foundational experience in programming, business management, and telecast operations.
Educational Background
Sara Zuckert holds a Master of Business Administration (MBA) from the Yale School of Management, which she obtained between 2012 and 2014. She also studied Economics and History at Brown University, earning a Bachelor of Arts (BA) from 2006 to 2010. Additionally, she attended Université Paris-Sorbonne in 2009, broadening her academic experience with studies abroad.
Role at Viacom
Sara Zuckert worked at Viacom as a TV Land Media Planning Assistant from 2010 to 2012. In this role, she assisted in the strategic planning and execution of media campaigns for TV Land, gaining valuable experience in media planning and content strategy.