Tianqi Pan
About Tianqi Pan
Tianqi Pan is the Manager of Global Partnerships at the NBA, with a background in sports management and marketing.
Title
Tianqi Pan serves as the Manager of Global Partnerships at the National Basketball Association (NBA) since 2020. Prior to this, he held the position of Associate Manager in the same department from 2018 to 2020 and Senior Coordinator for Fan Loyalty from 2017 to 2018.
Former Positions
Before his tenure at the NBA, Tianqi Pan worked as a Project Manager at Camp Beckenbauer Asia from 2016 to 2017. He also held the role of Event Specialist and Assistant to the General Manager at the Shanghai Sharks Basketball Club from 2014 to 2016. Additionally, he has experience as a Development Intern in the Athletic Department at The University of Alabama at Birmingham in 2013, and as a Marketing Intern for Alabama Athletic Marketing from 2012 to 2013.
Education and Expertise
Tianqi Pan holds a Master's degree in Sport Management from the University of Alabama, completed in 2013. He also earned a Bachelor of Arts in English Language and Literature from Shanghai Normal University in 2012. His educational background has equipped him with a robust understanding of sports management and communication skills.
Role in Enhancing Partnerships
In his role at the NBA, Tianqi Pan focuses on enhancing partnerships through summer activations and special events. He is responsible for managing marketing partnerships with key accounts, ensuring benefits delivery and merchandise support. He is proactive in seeking potential business opportunities to fortify partnerships within the sports industry.
Background in Sports Industry
Tianqi Pan's career in the sports industry began with an internship as a Sports Reporter at Shanghai Times from 2011 to 2012. His early exposure to the sports industry, combined with his subsequent roles, has provided him with a comprehensive understanding of both event management and sports marketing.