Needle
Needle is a Singapore-based software development company founded in 2023, specializing in AI-driven marketing solutions for small e-commerce brands.
History
Needle was founded in 2023 and is headquartered in Singapore, SG. The company operates in the Software Development industry and is classified as a Privately Held entity. Needle describes its mission as helping small e-commerce brands to grow in a competitive market using advanced AI marketing solutions. The company focuses on providing sophisticated tools to empower small brands and solopreneurs, enabling them to compete more effectively with larger industry giants.
Services
Needle's primary offering is an AI marketing assistant tailored for small e-commerce brands. This tool integrates with everyday platforms like Shopify, WooCommerce, Meta, Google, TikTok, and Klaviyo to analyze data and offer actionable marketing insights. The assistant generates creative marketing assets such as emails, images, and videos, starting at $25 per asset. Additionally, Needle offers customizable monthly plans that begin at $200 per month. The service supports unlimited users and provides VIP support.
Products
The core product of Needle is its AI marketing assistant, which functions as an all-in-one marketing agency for e-commerce brands. This tool helps generate data-backed growth ideas and creative assets that adhere to brand guidelines. Small brands can purchase credits for $25 each to create custom marketing materials. The assistant also provides smart bets and ongoing content suggestions, enhancing business growth without requiring complex charts or dashboards.
Specialties
Needle specializes in several key areas crucial for e-commerce success: ecommerce, analytics, marketing, artificial intelligence, AI, and growth. These specializations enable Needle to provide comprehensive support to small businesses looking to improve their online marketing efforts. By combining these areas of expertise, Needle empowers brands in the fashion, beauty, lifestyle, pet, and food industries to implement at least five growth ideas that can boost revenue by 53% within five months.
Client Base and Market Focus
Needle's AI marketing assistant is currently used by over 100 brands, primarily small e-commerce businesses operating on platforms like Shopify and WooCommerce. The company targets small teams and solopreneurs in the fashion, beauty, lifestyle, pet, and food industries. By providing data-driven insights and creative support, Needle enables these small brands to grow significantly, with many clients experiencing a 53% revenue increase in just five months. The company also offers a beta program inviting small brands to gain early access to their innovative tools.