Dan Passe
About Dan Passe
Dan Passe is the Global Head of Communications and Marketing at Nikola Motor Company, with extensive experience in public relations, corporate communications, law, and mediation.
Current Role at Nikola Motor Company
Dan Passe is currently serving as the Global Head of Communications and Marketing at Nikola Motor Company since 2023. He operates from the company's base in Phoenix, Arizona, overseeing all aspects of the firm's communication and marketing strategies. This on-site role involves managing internal and external communications, spearheading marketing campaigns, and ensuring consistent brand messaging across various platforms.
Previous Experience at Nissan Motor Corporation
Dan Passe held various roles at Nissan Motor Corporation from 2012 to 2023. His positions included Director Product Communications, Director Corporate Communications, and General Manager of Product Communications. He managed critical communication strategies across multiple regions, including Japan and the United States. His tenure at Nissan featured a focus on product communications and corporate communications, contributing significantly to the company’s global outreach efforts.
Leadership at Passe Consulting Incorporated
From 2009 to 2013, Dan Passe was the President and Principal Consultant at Passe Consulting Incorporated in Charlotte, North Carolina. During his four-year tenure, he led the consulting firm towards delivering comprehensive public relations and corporate communication services to various clients. His role involved strategic planning, client engagement, and service delivery in the realm of communications.
Marketing and Communications at Penske Racing
Dan Passe worked as the Director of Marketing and Communications at Penske Racing between 2008 and 2009. His responsibilities included managing marketing campaigns and handling communications for one of the most prominent teams in motorsports. His work at Penske Racing centered around promoting the team’s activities and strengthening its brand presence.
Education and Background
Dan Passe holds a JD in Law from Loyola Law School, Los Angeles, obtained between 2001 and 2004, and a BS in Communications from Cornell University, earned from 1992 to 1996. His educational background provides a robust foundation in law and communications, which has been instrumental in his multifaceted career. Additionally, his unique combination of skills includes public relations, corporate communications, and mediation, making him a versatile professional in his field.